Backlinks in SEO - Search Engine Optimization in 2020



Search Engine Optimization refers to the improvement of the unpaid results of a webpage in the Search engine results page.
It is the process of increasing the quantity and quality of the traffic of a website, by improving the website’s visibility to the
users of a search engine. So in short Search Engine Optimization can be defined as a series of tasks conducted or done for
the purpose of improving the website’s position in the SERP. 
Please make sure to read 
Search Engine Optimization - Seo in 2020 Part 1 and Part 2 before proceeding further.


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Now let’s see about Search Engine Optimization. I think you already have an idea about Search Engine Optimization now,
but today I am going to discuss one of the crucial factors in Search Engine Optimization, Yes I am talking about Links!. 



Building links to your website is important in search engine ranking. Links are still considered to be the #1 factor that influences
website ranking. So link building should be taken seriously to improve your SEO. Links are not created equal Google prefers
quality links over the quantity of links. For higher site ranking it is better to get high Domain Authority (DA) links.
Let me rule out some backlink sources which can be made use for improving SEO.



Social Media Profiles





Social media are crucial nowadays for promoting your business. Reaching millions within a matter of hours has become easy
through social media. So setting up a Social Media profile when starting a website is a genius move. Social media helps you
to get high-quality links from high-quality sources
Here is the list of Social Media profiles you can claim while starting your website
Facebook
Twitter 
LinkedIn 
Pinterest 
Instagram




Business Directories/ Listings




It is a good idea to have your business listed in business directories. Because listing on business directories is a better and
efficient way to get relevant backlinks to your website. Always start with top citation sources based on industry or the city
you are located on for better quality backlinks. 


Web 2.0 







I have listed out some of the Web2.0 applications above from that you can see what they represent. Web2.0 allows you to
create an account in it and enables you through that account or website to write articles and create backlinks. Web2.0
properties are an effective way to acquire good contextual backlinks to your website.


Guest Blogging



Guest Blogging is one of the best white hat SEO methods to get good quality links, but there is a bit more effort required to
secure such links because like in web 2.0 you cannot just create an account and get a link. But with guest posting, you could
get high-quality links from real sites with better traffic. With guest posting, you could get better in content link with great
diversity and actual traffic can be pulled through these links, thus increased website rankings. So these are the best types of
links you can get.
But you have to go through some procedures for guest blogging. The process will be like this.


  1. Find the suitable websites that supports guest posting. You can get many website suggestions by searching on Google -  your keyword+ “guest blog” or keyword+ “guest column” like that.
  2. Check the status of the guest posting website. Make sure the site is real and it has better traffic. And make sure the site has a high Domain Authority (DA).
  3. Next, contact the website for datils regarding Guest posting and learn about their requirements and policies and pitch in your ideas accordingly.
  4. Write the blog with the necessary links included.
  5. And finally, send the post to the website and publish it.


Paid Links





Paid links are obtained from websites that provide their link when necessary payments are made. Companies prefer this
type of link building because it saves a huge amount of time and work.  Backlinks are important for higher search engine
rankings of the website, but it is not recommended to buy them. 





You can use the above-mentioned methods to create backlinks to your websites. But always keep in mind that the quality
of the link matters not the quantity. 


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