AMP & PWA - DIGITAL MARKETING TRENDS IN 2019
Everything related to the online world keeps evolving. If you are a digital marketer, it becomes necessary to catch up with what’s
out there. You should be aware of digital marketing trends, changes in the digital world and the latest technologies, to adapt and
stay on in this field. Otherwise, it’d be difficult to stay ahead in the market.
out there. You should be aware of digital marketing trends, changes in the digital world and the latest technologies, to adapt and
stay on in this field. Otherwise, it’d be difficult to stay ahead in the market.
Make sure to check out Areva Digital |
Here I’ll be discussing about awesome new Digital Marketing trends in 2019.
Now let’s see what we have today?.
Today I’m gonna talk about AMP and PWA.
Accelerated Mobile Pages and Progressive Web App (AMP & PWA)
Search engines drive a massive amount of traffic, especially on Google. More than half of the search traffic on Google comes
from mobile phones and tablets. An increase in website loading time implies an increase in the bounce rate, which could negatively
lead to a lower Google ranking. This requirement for speed led Google to initiate the AMP project. AMP pages require less than
0.5 seconds to load creating, thus resulting in a lower bounce rate for your page. Reduced bounce rate as a result of using AMP
is a positive sign. Currently, there are about 4 billion AMP pages on the web.
from mobile phones and tablets. An increase in website loading time implies an increase in the bounce rate, which could negatively
lead to a lower Google ranking. This requirement for speed led Google to initiate the AMP project. AMP pages require less than
0.5 seconds to load creating, thus resulting in a lower bounce rate for your page. Reduced bounce rate as a result of using AMP
is a positive sign. Currently, there are about 4 billion AMP pages on the web.
There is another category called Progressive Web Apps (PWA), PWA exists as a middle ground between your normal responsive
website and an app. More so, PWA offers the benefits of a mobile site and a native app without its downfalls. Advantages of PWA
on your website include:
on your website include:
Visitors opt for a fast loading website and PWA loads faster than your average mobile site. PWA loads faster than a traditional
mobile native app. Google loves faster loading time, thus improving your SEO visibility. A PWA gives users a better experience
than through a simplistic mobile site that may not have all of the features they’re looking for.
mobile native app. Google loves faster loading time, thus improving your SEO visibility. A PWA gives users a better experience
than through a simplistic mobile site that may not have all of the features they’re looking for.
One of the best features of PWA is that the users can have all the features of your native app without having to download your
app in the app store or competing with other apps. It eliminates app development costs. Building an app requires a lot of money
and time. By building a single PWA, users on any kind of operating system can have the same view without you to go through
all the time and hassle of app development.
app in the app store or competing with other apps. It eliminates app development costs. Building an app requires a lot of money
and time. By building a single PWA, users on any kind of operating system can have the same view without you to go through
all the time and hassle of app development.
Without downloading an app, PWA enables users to create a shortcut through their mobile browser that allows them to access
your website easily and efficiently. It also supports push notifications to keep visitors updated. Flipkart gets one-third of its total
visits and more than half of its mobile internet purchases from rural areas with poor internet service. These visitors find it difficult
to use their mobile app. But with a PWA, Flipkart got 60% of users who had uninstalled their app to come back through their
mobile site.
your website easily and efficiently. It also supports push notifications to keep visitors updated. Flipkart gets one-third of its total
visits and more than half of its mobile internet purchases from rural areas with poor internet service. These visitors find it difficult
to use their mobile app. But with a PWA, Flipkart got 60% of users who had uninstalled their app to come back through their
mobile site.
AMP allows your website to render fast and could improve your website rank on Google searches while PWA eliminates the
high cost of building a mobile app and provides the same great experience to visitors on your mobile site.
high cost of building a mobile app and provides the same great experience to visitors on your mobile site.
Speaking of increased mobile use, it’s a steady powerhouse that is not going anywhere anytime soon. Revenue for social media
ads is expected to rise from $70B to $100B in 2020, and most of that growth is powered by mobile spending. In this upcoming
year, we’ll see more spending, optimized mobile video and graphic experiences, and great social media ad campaign management.
Because like search ads, social media spending requires engagement and a lot of experimentation to become profitable.
But once you get the mix right, it will become one of your most reliable growth channels.
ads is expected to rise from $70B to $100B in 2020, and most of that growth is powered by mobile spending. In this upcoming
year, we’ll see more spending, optimized mobile video and graphic experiences, and great social media ad campaign management.
Because like search ads, social media spending requires engagement and a lot of experimentation to become profitable.
But once you get the mix right, it will become one of your most reliable growth channels.
An additional note about push notifications, expect to see it as the new remarketing tool in 2019. GDPR may have shaken email
out of its hot seat, but push notifications were waiting in the wings to pick up the slack for remarketing. In fact, a push has been
rising in the ranks of marketing power tools since 2014 and in recent months, due to a new burst of AI-based push platforms,
a push has become an unbeatable way to engage, re-engage, and retain customers. But uses this comes with a huge
caveat – your push notifications must add value for the user, otherwise push becomes a negative force in your marketing efforts
by prompting unsubscribes.
out of its hot seat, but push notifications were waiting in the wings to pick up the slack for remarketing. In fact, a push has been
rising in the ranks of marketing power tools since 2014 and in recent months, due to a new burst of AI-based push platforms,
a push has become an unbeatable way to engage, re-engage, and retain customers. But uses this comes with a huge
caveat – your push notifications must add value for the user, otherwise push becomes a negative force in your marketing efforts
by prompting unsubscribes.
You need the right number of notifications, yes, but more importantly, you need to be sending them at the right time, with the right
content, for the right user. AI is making that easier and easier to achieve. And the click-through rates are irresistible.
content, for the right user. AI is making that easier and easier to achieve. And the click-through rates are irresistible.
If you want to sharpen your digital marketing skills, enroll at Areva Digital for job guaranteed
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