AI in Marketing Automation - DIGITAL MARKETING TRENDS in 2019

Everything related to the online world keeps evolving. If you are a digital marketer, it becomes necessary to catch up with what’s
out there. You should be aware of digital marketing trends, changes in the digital world and the latest technologies, to adapt and
stay on in this field. Otherwise, it’d be difficult to stay ahead in the market.

Here I’ll be discussing about awesome new Digital Marketing trends in 2019.
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Now let’s see what we have today?.

Today I’m gonna talk about AI in Marketing Automation.

AI in MARKETING AUTOMATION

Artificial intelligence can be described as the Intelligence shown by machines in contrast to the intelligence of humans.
The AI is also called as Machine Intelligence. And the application of AI varies from Healthcare to military services.
Artificial intelligence is the promise of a better future. AI technologies are already being used in many areas of marketing,
for instance, in the field of social media or media observation. A good example are semantic searches,
where artificial intelligence is used to recognize a specific topic in an article, instead of finding just user-selected search terms.
Certainly, AI is used to improve data management in automation tools and for search engine optimization, too.

Marketing automation is the software that exists with the goal of automating marketing tasks. Marketing departments may
have to automate repetitive tasks such as emails, social media, and other website actions. The digital marketing automation
makes these tasks easier. Automation helps you save time and perform tasks more efficiently and effectively.
A Marketing Automation Strategist has to do the developing and executing strategies for Marketing Automation. Monitoring
Marketing Automation campaigns. Developing standards, frameworks, and playbooks for marketing.

By incorporating AI in marketing automation, we are making the machines capable of doing repetitive, tiresome and
time-consuming tasks in a more effective and efficient way. AI boosts marketing automation efforts through customized
personal interactions. With minimum effort through marketing automation, we could achieve more leads, sales, and conversion.

AI intelligence can be used in advertising. With AI we could predict customer's online behavioral patterns and categorize them.
And thus it enables us to reach targeted audiences and potential customers with reduced advertising costs.

The benefits of AI in Marketing Automation include efficient execution of marketing strategies, more efficient implementation
of Email marketing strategies, improved marketing performance, AI taps into real-time data insights at a much faster rate,
increased business growth, nurturing more leads, more customer engagement, increased customer retention rates, etc.. 

Many people are worried about losing jobs over AI, but there are studies showing that the implementation of AI will increase
job opportunities in the future. Since we can reduce the time used in repetitive and time-consuming tasks, we could make
use of the saved time on additional marketing goals. Stephen Hawking, Bill Gates and Elon Musk shared their concerns
about the evolution of AI making the Machines taking over the human race. I hope that won’t be the case, and the human
race won’t end up like in Steven Spielberg’s sci-fi movie The Terminator. I think it’s safe to say that incorporating AI in
marketing automation can help prepare your business for future opportunities.

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