CHATBOTS - DIGITAL MARKETING TRENDS in 2019

DIGITAL MARKETING TRENDS 2019

Everything related to the online world keeps evolving. If you are a digital marketer, it becomes necessary to catch up with what’s
out there. You should be aware of digital marketing trends, changes in the digital world and the latest technologies,
to adapt and stay on in this field. Otherwise, it’d be difficult to stay ahead in the market.

Here I’ll be discussing about awesome new Digital Marketing trends in 2019.
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Now let’s see what we have today?.

Today I’m gonna talk about Chatbots.

CHATBOTS

A chatbot also called a chatterbot is a computer program that simulates human conversations through artificial intelligence.
It allows interaction between a human and a machine. The interaction will be through messages or voice commands.

Mitsuku is considered to be the best chatbot, it is a four-time winner of the Loebner Prize Turing test.

Chatbots are showing up everywhere, from websites to mobile apps. There are lots of great chatbot platforms that allow
you to build your own chatbot and integrate it on your website. Depending on the usability of your page, you may want
to consider adjusting the design of your website and the appearance of your chatbot to provide a nice experience to your visitors.

The chatbots can serve a variety of purposes, but most often they are used to answer simple questions or help a user
accomplish a simple task. Some of the most advanced chatbots are used as virtual assistants by some leading companies.

But there are new uses for chatbots, it includes:

1. Lead qualification

2. Shopping assistance

3. Website browsing guidance

4. Knowledge Base research

5. Talent recruiting

6. Self-service

7.Accessibility

These new features can be used in your business Digital marketing strategies.

 All these qualities of chatbots helps to bridge the gap between marketing and sales in a business. Thus by getting your
marketing and sales team on the same page you can convert more prospects into customers.

There are lots of great chatbot platforms that allow you to build your own chatbot and integrate it on your website.
Depending on the usability of your page, you may want to consider adjusting the design of your website and the
appearance of your chatbot to provide a nice experience to your visitors.

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