Voice Search - DIGITAL MARKETING TRENDS in 2019

Everything related to the online world keeps evolving. If you are a digital marketer, it becomes necessary to catch up with what’s
out there. You should be aware of digital marketing trends, changes in the digital world and the latest technologies, to adapt and
stay on in this field. Otherwise, it’d be difficult to stay ahead in the market.

Here I’ll be discussing about awesome new Digital Marketing trends in 2019.
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Now let’s see what we have today?.

Today I’m gonna talk about Voice search.

VOICE SEARCH

Voice search plays an important role in providing all the relevant information people are searching for through audio content.
There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa,
Apple Homepod, Google Home and Microsoft’s Cortana give searchers immediate voice answers to their questions and those that
are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

Top brands are thinking about how to deliver their promises using voice-enabled devices because they are affordable and offer
greater capabilities than ever before while more visitors are using voice search to interact with these brands.

Businesses should also focus on their outreach efforts on using voice engine optimization. Using more of a  vocal/natural language
to create content would be helpful.

This requires them to think about what their target audience may use in their voice queries as well as focus on long-tail
keywords because searchers are likely to be more specific when asking a question.

Many companies have included voice search in their digital marketing strategies. Companies like, Patron tequila helps consumers
access personalized cocktail recipes. PayPal users can engage Siri to send money to friends, family or businesses. Campbell’s
has a skill that helps hungry consumers to choose and cook recipes. Tide provides advice to customers about stain removal.
Domino’s allows pizza-lovers to order without even placing an order online. As a result, marketers can leverage these opportunities
to deliver more targeted, specific content which leads to increase click-through rates.

According to Comscore, Voice search is rising in popularity. By 2020, most of all the queries will be voice-based.  Voice shopping
is set to jump to $40 billion in 2022, up from $2 billion today. Voice search marketing strategy is mainly about providing an optimized
and unique customer experience while remaining relevant and building brand loyalty and improving customer relationships.

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