OMNICHANNEL MARKETING - DIGITAL MARKETING TRENDS in 2019

DIGITAL MARKETING TRENDS 2019

Everything related to the online world keeps evolving. If you are a digital marketer, it becomes necessary to catch up

with what’s out there. You should be aware of digital marketing trends, changes in the digital world and the latest technologies,

to adapt and stay on in this field. Otherwise, it’d be difficult to stay ahead in the market.

Here I’ll be discussing about awesome new Digital Marketing trends in 2019.
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Now let’s see what we have today?.

Today I’m gonna talk about the Omnichannel Marketing strategy.

OMNICHANNEL MARKETING

Omni is a Latin word for "every" or "all" or “in all ways or places”. Just like the word Omni, omnichannel marketing is more like a

universal marketing strategy making use of various digital marketing channels to achieve a certain goal. Here, you may find
omnichannel marketing similar to multi-channel marketing.

In a multi-channel marketing strategy, you set up various marketing touch-points to engage with customers through different
channels like social media, email, websites which they spend time on. Thus, you nurture more leads.

So, omnichannel marketing is somewhat similar, except it is more universal.

From the survey conducted by clutch.com, we can see that almost 83% of the businesses found social media marketing to
be helpful in promoting their products. So we can assume from the survey results that social media is the top Digital
marketing channel. Since most of the people from the age of 18 and above use social media platforms, it is easy to reach
the targeted audience with your product.

To engage with customers, you could also make use of other channels like smartphone apps, podcasts, Direct mails, SMS,
Live broadcasts, offline ads, etc.. all these channels can help you to execute your marketing strategy. 

Omnichannel is particularly important for consumer-facing businesses. That’s because to research a purchase, over 70%
of consumers use three channels or more. An omnichannel strategy is the best way to provide a good quality experience
for your customers, and it increases your customer retention rates. Companies with an omnichannel marketing strategy
have seen almost a 10% year on year increase in their annual revenue and retained an average of about 90% of their
customers.

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